Creating Shared Value – Water Advocacy
What we’re doing today
Creating Shared Value recognizes that businesses must operate with environmental sustainability as a goal. Nestlé Waters North America works diligently in this area with a special focus on spring water resources. We believe that clean, high quality water is critical to human and environmental health.
Our Spring Water Sources
Sustainable management of our spring sources is critical to local communities and our long-term success.
Our Processes and Testing
We employ specialized technology in our quality processes. We test 2,000 water samples each day, and our plants undergo annual inspections by outside third parties to ensure they meet safety regulations.
Quality Reporting
We lead our industry in quality testing and reporting and support disclosure of sources and quality reports. Since 2005, we have made quality reports available for all our bottled water brands.
Water Education
We're working with others to protect wetlands, preserve ecosystems, and educate students about water.
Moving forward
We're committed to conducting our business in a way that is environmentally responsible and mindful of water and other natural resources we all depend on. We're focused on advancing our commitment to providing access to safe, clean water.
Be a leader in sustainable water stewardship practices
We recognize that good water resource management begins with how we select our spring sources, and continues in our approach to managing the sources sustainably and protecting watersheds.
Read more about how we are improving watersheds and monitoring our water use.
Exceed regulatory requirements for quality and transparency
People need safe, quality water. They also deserve to know where their bottled water comes from, the process involved to ensure quality, and what’s in their water.
Learn about our leadership in quality testing and reporting.
Advocate for water as essential to human and environmental health
Today, we get twice the calories from beverages as a generation ago. In light of the growing obesity and diabetes epidemics, promoting healthy hydration is critical. We are also educating young people through school programs about water stewardship.
Learn about our work promoting healthy hydration and our water stewardship education programs.
Water for health
In the past 40 years, calories per capita from beverages have doubled to 226 daily. Indeed, half the calories that Americans have added to their diets are coming from beverages. Today, Americans are facing an obesity epidemic that threatens to reduce life expectancy and increase healthcare costs.
Nestlé Waters North America is committed to raising awareness and providing access to great tasting, high quality water through a wide variety of outlets. We often provide water at “high thirst” events from marathons and professional sporting events to local fairs, schools, and other community programs.
Understanding the “hidden” calories in beverages.
Help families meet their goals for better health.
What We're Doing Today
Nestlé Waters North America invests in research and educational materials to inform consumers about healthy beverage choices. In 2009, we introduced the Beverage Pyramid to doctors, nutritionists and consumers, based on research conducted by Dr. Barry Popkin and the Beverage Guidance Panel. Similar to the Food Pyramid, the Beverage Pyramid shows consumers how to achieve a healthy balance of calories from beverages and provides daily recommendations for each category, emphasizing the importance of including water in the mix.
Learn more about the Beverage Pyramid
Moving Forward
We're committed to conducting our business in a way that is environmentally responsible and mindful of water and other natural resources we all depend on. We're focused on advancing our commitment to providing access to safe, clean water.
Advocate for water as essential to human and environmental health
Today, we get twice the calories from beverages as a generation ago. In light of the growing obesity and diabetes epidemics, promoting healthy hydration is critical. We are also educating young people through school programs about water stewardship.
Learn about our work promoting healthy hydration and our water stewardship education programs.
What We're Doing Today
In 2010, we unveiled A Nestlé® Pure Life Pledge, which aimed to eliminate one billion calories from American families' diets. The pledge encouraged consumers to replace one sugared beverage daily with water and for each participating family, we made a $5 donation to Healthy Kids Challenge (up to $100,000). Our initial pledge goal was to have 10,000 families participate to eliminate one billion calories. But by the end of 2010, more than 59,000 people had taken the pledge. We want to keep this great momentum going, so starting in May 2011, we will be introducing the Nestlé Pure Life® Healthy Hydration Movement to help families continue to make healthy choices when it comes to their beverages.
Click here to learn more about Nestlé Pure Life®
Moving Forward
We're committed to conducting our business in a way that is environmentally responsible and mindful of water and other natural resources we all depend on. We're focused on advancing our commitment to providing access to safe, clean water.
Advocate for water as essential to human and environmental health
Today, we get twice the calories from beverages as a generation ago. In light of the growing obesity and diabetes epidemics, promoting healthy hydration is critical. We are also educating young people through school programs about water stewardship.
Learn about our work promoting healthy hydration and our water stewardship education programs.
What We're Doing Today
Our Nestlé Pure Life® brand leads Nestlé Waters North America's healthy beverage communications through high visibility spokespeople, such as Cristina Saralegui who speaks to Hispanic and general audience consumers about the benefits of water.
Our Nestlé Pure Life® brand partnered with Cristina Saralegui as part of our “Mejor Habitos Por Una Mejor Vidd” campaign, a multifaceted initiative that invites moms to take small steps – such as drinking water like Nestlé Pure Life® which can contribute towards living a healthier lifestyle.
Click above to hear more from Cristina Saralegui for Nestlé Pure Life®
Moving Forward
We're committed to conducting our business in a way that is environmentally responsible and mindful of water and other natural resources we all depend on. We're focused on advancing our commitment to providing access to safe, clean water.
Advocate for water as essential to human and environmental health
Today, we get twice the calories from beverages as a generation ago. In light of the growing obesity and diabetes epidemics, promoting healthy hydration is critical. We are also educating young people through school programs about water stewardship.
Learn about our work promoting healthy hydration and our water stewardship education programs.
Learn More
News & Views
- Nestlé Announces Success of Creating Shared Value
- Creating Shared Value Q&A
- Nestlé Waters Hires Sustainability Director
